The Main Message & the Target Audience

The makeup industry has been a work in progress for centuries. But in the past couple of decades the marketing of cosmetics has gotten a makeover itself in a sense.

I looked up when the big cosmetic stores all began, and the big companies that reign over the world of makeup today, like MAC and Sephora, started in the late 1900s. Before then, makeup wasn't as readily available, so nowadays one can walk into a store that's dedicated to just selling cosmetics for skin care, skin decor, or fragrance. Back in the 1960s, makeup artists were a rarity, so this career, as well as this way it's sold, are still fairly new.
There's one thing that's always been constant with makeup, and that is that makeup is a luxury, and it is, in a sense, meant to emotionally empower someone, or in some cases, meant to disguise. So, with the font, the articles, and the images, I want to portray what makeup is. To do this, I wanted to use my makeup skills and experience to my advantage. Since I've grown up with the modern marketing for makeup, and I'm familiar with what people want with makeup and skin care, I felt that I should target my magazine to women who are interested with makeup and are looking for something to teach them and give inspiration. This would cover topics such as which product is right for which people, which tools to use to get a certain effect, and what things are trending lately.
Using "pictorials," photo collages that teach how to do something step by step, would be best for the makeup inspiration articles so the readers can easily understand the technique used to create the final look. This technique also takes away all the hassle of having to write a huge article explaining each and every step. The article paired with the pictorial would be focusing of which type of brushes and product to use, and explaining the science of the makeup. This would really connect with the target audience by showing them what they can achieve and how they can do it, plus giving them a visual incentive to read the text to find out more about it.